When it comes to SEO, there are different approaches one should take in order to get the best results. From on-page to off-page SEO, there are certain methods you should try to help raise your brand’s awareness. It’s not very hard especially with tons of resources out there that will help assist you in your optimization goals. Here are some ways to help you perfect your SEO game.
Creating a Good Theme
One of the things that people do not see from the start is creating an effective theme. If you are more into design, your theme maybe a bit more complex and interactive. If you decide you want something business oriented, it may be a bit more simple and to the point. However, the theme should be optimized. Here are a few ways to do that:
- create a theme that’s mobile ready
- make sure your theme is easy to navigate
- have a theme that stands out but doesn’t defeat your purpose
These are a few ways to get your SEO game started right from the start. Next thing to do is optimize your content.
Optimizing your text
If you have a WordPress site, it’s certainly easier to do this because you can use great SEO plugins. These will help you optimize everything. For example, you can get a great plugin that will help organize your text from the keyword density, coming up with a bold headline that resonates well on the search engine, having the right keyword descriptions, a quality meta tag, and more. Remember, you want people to know exactly what you’re writing about in your posts. Whether you have a site that’s more text driven or image based, it doesn’t really matter. It all comes down to being as descriptive and relevant as possible in your site.
Developing Great Video Content
Of course, there are great video content sites like YouTube that can really help you draw in more traffic. One of the best things to do is to create a good headline for the start of your video. In the description box, you can write what the video is about as well as create tags that will help it get recognized on YouTube’s format. You can develop annotations in the video to send out direct links to your blog posts or products. Additionally, you can create small reminders to subscribe and share your video/channel.
Where Do You Place Your Content
Remember, most people have an attention span of 30 seconds. So, it’s important to catch their eye right from the start. Otherwise, you’ll have a bad turnover rate. Keep most of your content above the fold. This is for your important contact links, advertising, new posts, etc. Make it easy to see and read your content. This also ties into the early statement “make sure your theme is easy to navigate.” Be clear to place the right subheadings in bold so that it’s easier to go through certain sectors of content.
These are a few main tips to create a more dynamic look into your SEO game. From videos, images, and text, you need to be well-rounded for your main audience.